Finding better keywords in 2020
Keyword research is the ultimate cheat code in SEO. Want to spend less time and money on backlinks? Find better keywords. Want to rank faster than you usually do? Find better keywords. Even if you want to get away with less-than-excellent content (we’ve all had that writer) – find better… you get it.
The truth that we’ve all seen is that Google is moving more and more towards authority, and smaller sites will keep paying the price. Furthermore, they’re getting better at answering queries without the user even having to click on a search result, effectively stealing your hard-earned traffic.