Review of keys.so service: the simple tool for the analysis of competitors
In the market there is a set of services for the analysis of competitors. Most of them difficult — it is necessary to read several instructions, to look at webinars, to be trained, and only then you will be able to use all functionality.
Unlike similar, the keys.so service is simple in use — even the child will be able to understand. However despite the simplicity, keys.so gives great opportunities for the analysis and parsing.
Tools
Let’s sort what problems are solved by service.
1. Fast review of the competitor
It is possible to see approximate traffic, the number of pages in delivery, the same in contextual advertizing, other websites and the owner’s subdomain, access to inquiries to the TOP 1-50.
2. Analysis of all advertizing campaign of the competitor
You can pull out all advertizing campaign, up to export in Ya.Direct, Adwords:
It is also possible to obtain data on inquiries with rate and the price of click of the concrete announcement:
Export of a campaign. You can download all advertizing campaign of the competitor to sort it in more detail or just not to waste time and to make the same. Receive the ready file with heading, the text of the announcement, his references and, of course, with all keys on which your competitor is shown:
3. Data on organic delivery
All pages with keys. You can look at pages with the number of inquiries in the TOP 1-3-5, etc. — in a general view or in a section according to each page and each key.
Competitors. Look at competitors of your competitor in search delivery and in a context. With high probability — they and your competitors too.
How to use Keys.so
At the top of the main screen there is a navigation menu with sections: Report, Group report, SemYadro, Inquiries, Websites, Tariffs.
We will consider what opportunities the Group Reports tool gives.
As a starting point we will take the website plastgid.ru. We will open his report on competitors in organic chemistry. We will install filters in the Topicality parameters more or it is equal 10, “Similarity” is more or is equal to 15. Numbers are selected by method of tests if we put higher values, we will have not really many websites and if below — the share of the websites which aren’t directly connected with our subject increases.
Directly in this report we can allocate with ticks all websites which interested us — the system will suggest to construct the group report on them. We press the Group Report button, before us the page of preparation of the new group report in which the domains chosen by us will be already specified opens.
By means of this report it is possible at once:
To allocate all important inquiries in subject;
To look at announcements in contextual advertizing at all competitors;
To quickly estimate the share in a niche occupied by the website.
After pressing the Analyze button the system will start formation of the report, it can take several minutes. In our case the report in which 425,878 inquiries are presented was created. Nearly half a million inquiries literally in three minutes.
Pages of reports
1. The list of domains by which the report is under construction.
2. Data on organic delivery, i.e. not contextual advertizing;
Inquiries are all inquiries by which one of the websites is ranged at least;
Pages are all pages of the specified websites which are ranged searching;
Competitors of group — information on the rival websites for all group in general.
3. Data on activity in contextual advertizing. This block can be absent if no advertizing activity is found in one of competitors;
Inquiries are inquiries by which one website from group is advertized at least;
Competitors — the websites which are advertized by the same or similar inquiries, as the group websites;
Announcements are the found blocks of contextual advertizing of the websites from group.
We will consider what opportunities the SemYadro tool gives. This module allows to create quickly and conveniently a semantic kernel for the website or advertizing campaign by means of treelike structures and an automatic clustering.
Work with the tool begins with creation of a semantic kernel. For this purpose we press the Create the New Project button on this page. During creation of the project it is necessary to specify a source of receiving the first inquiries for the project. It can be any of your group reports, loading of the list of inquiries from the text file or the indication of inquiries by the list.
After pressing the button of creation of the project, the system prepares Wednesday for work.
Loading of unknown keys.so of phrases
In case of import of phrases from files or from the list, the system will load all specified inquiries into a kernel, but the rate and a possibility of a clustering will be only for those phrases which are present at a system. Other words can be processed in the manual mode.
Also there is an opportunity to load keywords with the values of rate. A file format for loading: Word; Rate; Exact rate. In case the keyword already is in a kernel, data on a particular will be updated.
Interface of the module
The majority of functions of a tree of categories is duplicated in a context menu. For a call of a context menu of the folder it is necessary to press on the right mouse button her name.
Creation group / Movement of keys on the filter
For transfer of keys in the new folder it is necessary to enter her name, the parental folder and parameters of the filter, keys only chosen or those that got under the filter in the table of inquiries.
For transfer of keys in the existing folder it is necessary to choose the folder in a tree of categories and filter parameters, keys only chosen or those that got under the filter in the table of inquiries.
After pressing the Klasterizator button, the form of the indication of operation parameters of an algorithm will open.
By movement of the toddler you can operate binding force. Than the specified percent is higher, especially small groups will turn out, but especially connected among themselves will be inquiries in these groups. At reduction of the threshold, more general groups in which usually there will be more inquiries will be formed.
It is possible to specify an option “Minimum [! rate] main key to group”. If the flag is set, the possibility of the indication of minimum possible frequency for the main inquiry of group will appear. I.e. the group won’t be formed until one inquiry with the specified rate doesn’t get into it at least.
It is possible to specify an option “Minimum total [! rate] groups”. If the flag is set, the possibility of the indication of the minimum total rate of all keys of group will appear. I.e. the group won’t be formed until then, the total rate will be less than the specified value.
After pressing the Start button the system will start process of a clustering.
Upon termination of work, you can download a kernel in the form of the CSV file, for this purpose press the Export button. You will be able to specify options of sorting of inquiries within knots and to optionally include or exclude from the file office group Unallotted inquiries.
Result
Service isn’t overloaded with data and versions of reports, at the same time they more than are enough for professional use. Using keys.so, you can capture 100% of all search and advertizing queries on which your competitors are ranged or advertized, literally in a minute to unload all advertizing campaigns of all competitors in Directa or Adwords and to start the full advertizing or to create semantics for advance SEO.
